Micro dramas are a genre of short-form, vertically filmed video series, with each episode typically lasting one to three minutes. They are designed for mobile viewing, often have over-the-top storylines and cliffhangers, and are available on apps like ReelShort and DramaBox. Originally a Chinese phenomenon, they have become a global multi-billion dollar industry.
Characteristics of micro dramas
- Format: Vertically filmed to fit a smartphone screen.
- Episode Length: Episodes are very short, usually between one and three minutes each.
- Structure: They are serialized, with each episode ending on a cliffhanger to encourage viewers to watch the next one.
- Content: Often features melodramatic plots, such as romance, wealthy billionaires, and dramatic love triangles.
- Consumption: Designed to be watched continuously, often on the go, and can be consumed in large quantities.
Popularity and platforms
- Origin: The format originated in China and has become a massive industry there.
- Global reach: Micro dramas are now gaining significant popularity in other regions, with apps like ReelShort, FlickReels, and DramaBox becoming popular worldwide.
- Business model: They are an ad-based model with high potential, attracting large investments from venture capitalists.
Why they are so successful?
- Mobile-native: They are built specifically for the way people use their phones today, unlike traditional TV shows designed for larger screens.
- Engaging format: The constant cliffhangers and fast-paced nature keep viewers hooked and engaged, making them a perfect fit for short attention spans.
- Accessibility: They are easily accessible on mobile apps, making them a convenient form of entertainment that can be consumed anytime and anywhere. Micro dramas genre of short-form, vertically filmed video series, with each episode typically lasting one to three minutes. They are designed for mobile viewing, often have over-the-top storylines and cliffhangers, and are available on apps like ReelShort and DramaBox. Originally a Chinese phenomenon, they have become a global multi-billion dollar industry.