Micro Drama Characteristics

Key characteristics of micro-dramas

• Format: Episodes are filmed and viewed vertically, fitting perfectly on a smartphone screen. 
• Length: Episodes are very short, typically between one and two minutes, designed for quick consumption during short breaks or commutes. 
• Storytelling: They feature sensational, melodramatic plots, often with common tropes like secret billionaires, revenge, and dramatic love triangles. 
• Structure: Each episode ends on a cliffhanger to create immediate suspense and compel viewers to watch the next one. 
• Production: They are produced quickly and inexpensively, often using less-known actors and tight production timelines to maximize output. 
• Accessibility: They are often found on dedicated apps, where viewers can watch many episodes back-to-back, similar to a continuous movie-length story.